Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do. – Seth Godin
What is a brand? When a person hears the name of your company or organization, they have some kind of emotional response. This response is formed by the culture and effort of your work. The Nike swoosh isn’t in an of itself magic, but what it represents definitely is.
Where do you want your business to be in a month? 6 months? a year? five years?
What is the story you want to tell your clients through your actions and attitude?
What are your personal assets you bring to the table that no one else can?